Google Search & Local Services Ads
Best for: people ready to buy now
Plumber, dentist, tow truck, dinner tonight. You pay per click (search) or per lead (Local Services Ads for trades). Highest intent, usually the first dollar to spend.
Rate card · Bend, OR
Paid advertising in Bend, Oregon
Google, Meta, radio, print, TV and the tourism board. Where Bend businesses actually buy ads, what the local options cost when they say, and who can run the campaigns.
The channels
Where the ad money goes
Meta (Facebook & Instagram)
Best for: events, openings, visitors
Cheap reach and good targeting by town and interest. Strong for restaurants, retail, events and anything visual. Weak for “I need it fixed today.”
Streaming TV & YouTube
Best for: brand awareness
Targeted by zip code on streaming apps. Manski Media and Combined Communications both sell streaming TV in Central Oregon.
Local radio
Best for: trades, dealers, events
Combined Communications (KBND and sister music stations) and Horizon Broadcasting (KQAK, The Peak, The Ranch, KBNW, KRCO) reach drivers and job sites all day.
Print & local media
Best for: locals, special sections
The Source Weekly's guides (Best of Central Oregon, Happy Hour, Restaurant Guide) and its newsletters; local magazines; KTVZ and Central Oregon Daily News on TV and web.
Tourism placements
Best for: visitor businesses
Visit Bend's featured events and Visitor Center brochure rack put you in front of people already in town and planning.
Local rate card
What local placements cost, when they publish it
Visit Bend featured event$250per event day. Top of the visitbend.com calendar; basic listings are free.
Bend Visitor Center brochure rack$250per year. The center sees 20,000+ visitors a year.
Bend Chamber ENews ad$87.50–$175per insertion, 2025 member rates. About 4,000 subscribers.
Bend Chamber eblast$350–$5502025 member rates; $550 September to November.
The Source WeeklyQuote40,000+ weekly print readers, 15,000 copies at 575 spots, 170,000+ monthly web readers. Premium spots +15%; nonprofit, new-advertiser and frequency discounts.
KTVZ (NBC / CW)QuoteTV, streaming and web packages. Sales: 541-617-6246.
Central Oregon Daily NewsQuoteTV and web ads plus commercial production. 541-749-5151.
Combined Communications radioQuoteRadio, local events, online banners and streaming TV. 541-382-5263.
Links: Visit Bend advertising · The Source media kit · KTVZ · Central Oregon Daily · Bend Radio · MyCentralOregon
Budget planner
Split a monthly ad budget
A starting split by business type, not a promise. Run it for 60 to 90 days, track calls and sales by channel, then move money to what works.
Targeting
Setting up ads for Bend, the right way
Target towns, not a giant radius.
A 30-mile circle around Bend pulls in a lot of empty forest and misses nothing useful. Pick Bend, Redmond, Sisters, Sunriver, La Pine and the zip codes you actually serve.
Use “presence,” not “interest.”
In Google Ads, set location targeting to people in or regularly in your area. The default also shows ads to people merely interested in Bend, which wastes money for most local services.
Flip it for visitors.
Lodging, tours and rentals should do the opposite: target people searching about Bend from the cities your guests drive or fly in from.
Plan around the seasons.
Raise budgets a few weeks before your busy season (snow for ski and auto shops, late spring for river and patio, fall for furnaces and chimneys) and pull back in the lull.
Track every call.
Use call tracking numbers or Google's call reporting. Most Bend service businesses get more calls than form fills, and untracked calls make good ads look bad.
Send ads to a real landing page.
One offer, one service, the towns you cover, real photos and a phone button. Not your homepage.
Verified in Bend
8 Bend teams that run paid ads
Google Ads only
Production Clicks
Businesses that want a Google Ads specialist plus custom landing pages built in Unbounce, without touching their website.
- Grew out of Bend trade-show booth company Production Prints
- Lead generation and Shopify / e-commerce sales campaigns
- Dedicated landing page designer on the team
PPC + lead generation
Kliq Marketing
Owners who want to set their own ad budget and pay a low management fee on top, with no long contract.
- Reports on calls and leads, built to your spec
- Exclusive leads, mobile-first campaigns
- Also SEO, social and websites
Digital, streaming TV and radio ads
Manski Media
Local businesses that want one team buying Google and Meta ads alongside streaming TV and radio.
- Digital ads, streaming TV ads and radio ads
- Professional video for the ads
- Case studies include Frey Excavation and Boss Mortgage
PPC + HubSpot
Smartz
Multi-location, franchise and manufacturing companies that need ads tied into HubSpot and their CRM.
- Paid advertising (PPC) and SEO
- HubSpot-driven automation
- Franchise and multi-location experience
Small-budget bundle
MoonHouse Media
Small businesses that want ad management bundled with a website and social posts for one monthly price.
- $400 a month plan includes Google and social ad management
- Plus 4 Facebook and Instagram posts a month and a WordPress site
- $1,500 setup
Affordable Google Ads
Upper Left Digital Media
Budget-minded Central Oregon businesses that want hands-on Google Ads help.
- Google Ads, SEO and lead generation
- Owner has worked at three local agencies
- Photo and video for ad creative
Paid media inside a brand plan
zö agency
Businesses and nonprofits that want paid media planned alongside brand and creative.
- Paid media, SEO, brand development
- Print and traditional marketing too
Larger budgets
Savy
Established companies spending $5,000 or more a month on marketing.
- Retainers generally $5,000 to $15,000 a month
- Projects $15,000 to $75,000
- Full-service agency with in-house development
Video ads need video: see the Bend video production guide. Hoffmedia shoots the video and runs the ads behind it.
FAQ
Questions Bend owners ask
How much should a Bend business spend on ads?
There is no single number, but small local service businesses commonly test Google Ads with $500 to $1,500 a month in ad spend, plus any management fee. Start with one channel, track calls and form fills for 60 to 90 days, then add budget to what works.
What does it cost to advertise with Visit Bend?
Visit Bend posts its prices: a free basic event listing, featured events from $250 per event day, and a $250-a-year brochure rack spot in the Bend Visitor Center, which sees more than 20,000 visitors a year. Its marketing team also offers free consultations to local businesses.
Can I put up a new billboard in Bend?
Generally no. Oregon's Motorist Information Act bars new billboards, so the boards along US 97 and US 20 are existing signs that get resold. That limited inventory is why good spots are often booked. Ask a media buyer or the billboard owner what is open.
Is radio advertising worth it in Bend?
Radio still reaches commuters and people working in trucks and shops all day, which suits home services, car dealers, events and retail. Combined Communications (KBND and its music stations) and Horizon Broadcasting (KQAK 105.7, The Peak 104.1, The Ranch 95.7 and others) both sell local packages, often with online ads and events bundled in.
Should I target Portland or Seattle with ads?
If you sell to visitors (lodging, tours, rentals, restaurants), yes: plan trip-planning ads in the cities your guests come from, a few weeks to months before your season. Local service businesses should keep ads tight to the towns they actually serve.
What are Google Local Services Ads?
The “Google Guaranteed” or “Google Screened” ads at the very top of searches for trades and some professional services. You pay per lead instead of per click, and you must pass Google's background and license checks. They are worth testing for plumbers, electricians, HVAC, cleaners and similar Bend businesses.
How we checked
Agency details come from each company's own site; Visit Bend rates from its Advertising page; The Source's audience from its media kit page; Bend Chamber rates from its 2025 media kit; KTVZ's sales line from its contact page; radio station lists from Combined Communications' bendradio.com and Horizon's MyCentralOregon.com. All read in October 2026.
Updated October 21, 2026. Nobody paid to be listed here. Prices change, so confirm with the business before you sign anything. Suggest a fix or a business we missed.
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For Bend businesses
Get in front of people already planning their Bend week
All Things Bend readers are deciding where to eat, what to do and who to hire. A featured spot on the right guide puts you in that moment.